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Omagh Meats -
A Partner of the Northern Ireland Hereford Association |
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The Hereford breed is recognised as one of the premier beef breeds in the world.
Sales of Hereford brand throughout Europe have reached the point where demand exceeds
supply. Northern Ireland, with its low intensity, grass based beef production
systems has proved to be an ideal natural environment for the Hereford breed.
In June 2005, Omagh meats formed a partnership with the Northern Ireland Hereford
Association. A Scheme has since been established whereby a premium price is
afforded to certified Hereford Steers and heifers which are under thirty months
of age. This scheme ensures that the animal comes from a Farm Quality Assured
(FQA) source.
Subsequently, the animal's integrity is guaranteed through a series of stringent
criteria such as minimum farm residency period of 28 days, a limited number of farm
movements and the fact that all the cattle are sired by a certified Hereford bull.
The excellent eating quality associated with Hereford, coupled with the medium carcase
weight has ensured that Omagh Meats is able to market the beef as a premium qulaity
product. With an average carcase weight of 280kg, a conformation class of
O+ and better, an average fat cover of 4L, the result is that each beef primal conatins
an ideal blend of internal marbling and external fat cover covering.
Over the last year, out team has targeted niche markets in Belgium, Holland, France,
Spain and the U.K. with the Hereford Brand. The expertise of the Foyle Food Group
in sales and marketing and the N.I. Hereford society assurances of qulaity, integrity
and consistency of supply have resulted in complete customer satisfaction leading
to increased and repeat orders.
After several months of processing Hereford Cattle and seeing tha quality of carcase
that can be produced, Omagh Meats is confident it can grow sales throughout Europe.
The ulitmate goal of the partnership is to bring Hereford Beef right to the top
of recognised beef brands.
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